10 Tax Breaks Set to Expire in 2013

Posted on December 1, 2013 by in Blog, Government, Retirement, Strategy, Taxes

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10 Tax Breaks Set to Expire in 2013

Tax Provisions of the Affordable Care Act

Posted on October 1, 2013 by in Blog, Media, Retirement, Taxes

Source – 

Tax Provisions of the Affordable Care Act

Customer Retention

Posted on May 24, 2012 by in Blog

The other day I stumbled across this great article based on research by John Fleming and Jim Asplund.  I hope you enjoy this excerpt.

Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. A company’s ability to attract and retain new customers, is not only related to its products or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace.

Customer retention is more than giving the customer what they expect, it’s about exceeding their expectations so that they become loyal advocates for your brand. Creating customer loyalty puts ‘customer value rather than maximizing profits and shareholder value at the center of business strategy’.[1] The key differentiator in a competitive environment is more often than not the delivery of a consistently high standard of customer service.

Customer retention has a direct impact on profitability. Research by John Fleming and Jim Asplund indicates that engaged customers generate 1.7 times more revenue than normal customers, while having engaged employees and engaged customers returns a revenue gain of 3.4 times the norm.